PREES RELEASE — January 12, 2007

Cherry Tree Mobile Media Completes
Successful First Year

Clients Perform Ground Breaking Use of Mobile in Politics and Activism in 2006

Washington, DC – Cherry Tree Mobile Media, launched in the Spring of 2006 to bring political and advocacy communication to the fast growing world of text messaging and mobile marketing, accomplished a number of firsts in politics in 2006:

• The first to work with a major political institution (Young Democrats of America) to use mobile to recruit new members and communicate with existing membership.
• The first to work with major labor institutions (the American Federation of Teachers and the National Education Association) to institute internal SMS communications.
• The first firm to work with Democratic campaigns for governor (Pennsylvania and California) to implement mobile outreach.
• The first firm to incorporate a text message component to television issue advertising.

“Cherry Tree is proud to be at the forefront of connecting progressive politics with the mobile platform and, specifically, with text messaging, the fastest growing way people are communicating with each other,” said Donnie Fowler, CEO of Cherry Tree Mobile Media. “We believe that mobile is going to be an indispensable new tool for communicating with political activists and voters, the same way that door-to-door, television, and the Internet already is. We also plan to use the knowledge we have gained in the past year to provide mobile marketing efforts for the private sector.”

Democratic state-wide campaigns for governor in Pennsylvania and California incorporated mobile into advertising, direct mail, message delivery, crowd building and GOTV (Get out the Vote) efforts. Young Democrats of America launched a massive email and text message GOTV drive in the closing weeks of the fall elections. As a result of these efforts, tens of thousands of messages were sent.

“The growth of text messaging in the United States is exponential and as the mobile device gets smarter it is bridging the digital divide,” said Bill Buck, President and COO of Cherry Tree Mobile Media. “Not everyone has access to broadband or a computer in their home, let alone a Blackberry to get email on the go. But nearly everyone has a mobile phone. It is critical for any organization, be it political, issue oriented or a company, to communicate with potential activists or potential customers in a way that they are talking to each other.”

On the advocacy front in 2006, Cherry Tree Mobile Media worked with the Century Council to launch an anti-drinking campaign on prom night. Teens received a reminder at 9:30 pm on prom night that they had promised their parents not to drink.

Based in Silicon Valley and Washington, DC, Cherry Tree Mobile Media creates integrated mobile marketing campaigns for private sector, political advocacy and issue organizations. Cherry Tree Mobile Media was formed by four veterans of national media and grassroots communications campaigns.

Text “CTMM” to 35328 for mobile updates on what we are doing.

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